Developing Imagery for Your Brand

Customers connect with brands on many different levels – with the head and the heart – and the expression of the brand must be consistently presented to appeal to one or both of these aspects at any given moment.

**Read the latest post from MIYO STUDIOS at Fuel Your Branding**

Two Things All Branding Experts Do

Professional brand consultants are a special breed o’ cat.  Building a strong brand requires a multi-dimensional skill-set that encompasses everything from HR to graphic design to wordsmith-ing.  The best brand stewards manage to play each of these roles throughout the life of a project as they help their clients develop their corporate – or personal – identities into a cohesive package.

So, what is it that the best ‘branders’ do?  What sets them apart?

**Read the entire article at Fuel Your Branding**

(by MIYO | STUDIOS)

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merry christmas 2009

May the blessings of this holiday season prepare you and your loved ones for all that is to come in the 2010.  Thank you for being a part of FRIEND | FILES!

Best wishes for a joyous Christmas and a very happy New Year!

*Painting by Franz Von Rhoden (German, b.1817-d.1903)

Brand Balance: Objective and Subjective

Brands that are able to capitalize on both subjective and objective criteria are subsequently able to create value for its target market. Often, this effort involves shifting the perception of a brand within the marketplace.

**Posted by MIYO | STUDIOS at Fuel Your Branding**

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An Ode on Thanksgiving

It’s Thanksgiving Day 2009,
Naturally, one’s thoughts turn to food and to wine.
Turkey and yams and mac ‘n cheese,
It’s safe to say my tummy will be pleased.

But let us not forget the meaning of this day,
To offer our gratitude, thanks, and praise.
For friends and family, the stuff of life!
To those who serve – for freedom they fight.

As you sit down at table to chat and dig in,
Remember the greatness from where we began.
In a land of plenty, we each play a role;
So a life well-lived – that shall be our goal!

Happy Thanksgiving!!