More at Pentagram.
This new logo provides an identifying mark for a 3-block district in Brooklyn Heights. Cleverly, the designers extrapolated the shape of the district and made it a key element of the graphic identity.
The overall mark is clear, legible and, as is evident from the mockup images, it provides ample options for integrating into the broader campaign.
Via Lovely Package
Designed by Cue, the packaging for the Thymes Studio Collection of bath products has an airy, fresh feel that is very appealing.
According to the designer’s statement, there are six fragrances within the line of products, conveyed with variations in the packaging graphics — all are lovely.
Sure, it’s a subtle change. But, you know those two letters were driving some Google designer bonkers.
Image courtesy Brand New
via Momo Gelato — The Dieline.
As soon as I laid eyes on this fun logo, I was hankering for a cup of gelato. The free-spirited graphic and bright — but sophisticated — color scheme are very appealing. The same aesthetic is carried through to the store interior and collateral illustrations.
The swoopy (that’s a technical term) script is also nicely paired with the orderly “G E L A T O” that anchors the mark. All together, it’s a strong execution that seems to successfully convey both quality and approachability.
“You can call me Delicious, you can call me Creamy. But please: Just don’t call me ice-cream, ‘perché io sono un gelato!’”
I’m just gonna call a cab to the airport so I can head to Rio.
Images via Allan Peters
Quick post: The venerable Allan Peters had Neil Stevens’ work posted at his site and I thought I would share it here too. Stevens’ colorful posters are minimalist, but each thoughtful details and a color palette that brings the concept to life.
Below are a few samples, but many more images can be found at the link!