DESIGN + FUNCTION | Pentagram Clears Up New York City’s Parking Signs

47579029-media_httpcdntheatlan_IDmsbI love these types of projects — taking something we all encounter every day (and that doesn’t quite work) and using the basics of good design to improve our experience.

Pentagram has successfully provided clarity to New York City’s essay-length parking signage. They balanced the mix of color, font, and visual hierarchy to create a more pleasant layout for previously confused parkers.

Pentagram’s Michael Bierut – on one of the earlier design iterations:
“They looked really beautiful, really modern…But somehow they didn’t look like parking signs in a way. They didn’t have that aura of authority.”

I don’t know about you, but, driving through my own city, I can think of a few signs I would like to take a crack at re-imagining…

*camille

 
(Before)
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(After)
Anatomy of a Parking Sign That Actually Makes Sense

RESTAURANT | New Menus for Holiday Inn’s “The Hub”

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As Holiday Inn continues to revamp and revitalize their brand, they are clearly taking care of all of the details. With a new lobby concept that includes a restaurant, cafe and other amenities for guests, the hotel chain has elevated its menu design, as well.

With a classic color palette and simple layout, the menus for “The Hub”, as the lobby area is now called, are modern and eye-catching. Though, they aren’t flashy, the strategic use of typography makes the menus pleasant to peruse.

(Menu designs by Tom Cox)

*camille

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PRINT | Wang & Wong Wedding Invitations

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Quick post: I’m working on a side project involving wedded bliss and such, so my eye is tuned to related items. The simple letterpress invitations and assorted stationary are elegant and, yet, personal (guests are invited to write words of advice on the back of custom coasters).

It’s always a nice touch when the bride and groom take the time to design invitations that speak to who they are and their preferred aesthetic. It’s like a sneak peek of the big day for the lucky guests on the mailing list.

*camille

Sporadic musings about design, creativity, and the art of communication.

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