Via Condé Nast Traveler
In a way befitting a magazine — and company — secure in its identity, Conde Nast Traveler has revealed a new logo that seems immediately classic.
Indeed, that seems to have been the intent. From the Editor in Chief Pilar Guzman:
“A good logo must feel as though it’s been around forever at the very moment of its debut (thus, one hopes, simultaneously guaranteeing its longevity).”
The new design achieves this delicate balance and, in the words of designer Matt Willey, it is “…capable of being sympathetic to the image that sits underneath it…” rather than drawing attention from it or, conversely, disappearing entirely.
For more about the thought behind the logo and more about the Traveler mission, read the rest of Ms. Guzman’s eloquent post here.
Via Brand New
The new logo and identity for Tusk Conservation Awards was developed as a pro-bono project by The Partners. The result is a wonderful integration of design and culture. The bold, graphic wordmark celebrates the focus of the non-profit Tusk organization, which is supporting community development and environmental education throughout Africa.
I love the way the mark is a repeatable graphic, forming a pattern that is distinctly African in feel. It’s a sensitive, thoughtful and fun design that honors the work and mission of the client it represents.
Good design at its best.
The in-house design team at MoMA does some great work. I try to check out their site every so often to see what they are up to.
In the midst of doing some research for an upcoming project, I came across this colorful and contemporary gem.
I love the bright yellow and the perfect orange-y red graphic; and it’s wonderfully anchored by the strong grey color — the whole design pops off the wall.
I must say: I love design…I love museums. Put them together and I can hardly contain myself!
Via: New Work: 500W21 | New at Pentagram.
Pentagram’s work for a new development in New York’s High Line area is an example of well-crafted creativity. The luxurious and elegant identity features a serif logotype with an ornate “W” character — a reference to the building’s architecture.
Equally impressive is Pentagram’s contribution to the sales office environment. In a unique and tangible gesture that is perfectly in sync with the established identity, the office features a wall-mounted brass map of the neighborhood streets. Oxidized copper accents the composition, demarcating the High Line path and other local highlights.
Together, it all makes for a harmonious whole.
A student at SVA gathers thoughts from 100 design-, brand- and marketing-types to answer the question “What is branding?”
“Find out who you are and do it on purpose.”
– A quote from Dolly Parton, as submitted by Michael Bierut
See all 100: School of Visual Arts – MPS in Branding | What is Branding.
Via: Art of the Menu: Bill’s Fried Chicken.
Bill’s Fried Chicken (in Mississippi) features a functional and colorful menu — it doubles as a fan. It’s a great idea and a clever cultural reference to the American South.
The menu items themselves are listed in a clean, straightforward layout on one side of the fan, while the opposite side features hand-drawn graphics of various southern references.
More at Pentagram.
This new logo provides an identifying mark for a 3-block district in Brooklyn Heights. Cleverly, the designers extrapolated the shape of the district and made it a key element of the graphic identity.
The overall mark is clear, legible and, as is evident from the mockup images, it provides ample options for integrating into the broader campaign.
Via Lovely Package
Designed by Cue, the packaging for the Thymes Studio Collection of bath products has an airy, fresh feel that is very appealing.
According to the designer’s statement, there are six fragrances within the line of products, conveyed with variations in the packaging graphics — all are lovely.
Sure, it’s a subtle change. But, you know those two letters were driving some Google designer bonkers.
Image courtesy Brand New
via Momo Gelato — The Dieline.
As soon as I laid eyes on this fun logo, I was hankering for a cup of gelato. The free-spirited graphic and bright — but sophisticated — color scheme are very appealing. The same aesthetic is carried through to the store interior and collateral illustrations.
The swoopy (that’s a technical term) script is also nicely paired with the orderly “G E L A T O” that anchors the mark. All together, it’s a strong execution that seems to successfully convey both quality and approachability.
“You can call me Delicious, you can call me Creamy. But please: Just don’t call me ice-cream, ‘perché io sono un gelato!’”
I’m just gonna call a cab to the airport so I can head to Rio.