In the age of rockstar architects and celebrity “artistes,” many companies have fallen prey to the illusion that people purchase Designers, rather than Design. In some cases, perhaps this is true.
Ultimately, though, the best designs speak for themselves. If the product functions as promised – whether it be a building, a toaster, or a hard drive – and happens to be aesthetically appealing, users will celebrate it.
Your audience is more astute than you might think. If Joe Sous Chef wants to know who designed his favorite paring knife, he’ll look it up. No need to emblazon Zaha Hadid’s name all over the blade.