BRANDING | 2010 Predictions from Landor

Brand guardians take note: The uncompromising rule book approach won’t cut it any longer. Identities are adapting to the altered media landscape, and rigid systems won’t work well in the give-and-take between consumer and corporation.

Jason Little, Landor’s Creative Director in Paris, shares his thoughts on the things to come in design and branding in 2010.

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