Professional brand consultants are a special breed o’ cat. Building a strong brand requires a multi-dimensional skill-set that encompasses everything from HR to graphic design to wordsmith-ing. The best brand stewards manage to play each of these roles throughout the life of a project as they help their clients develop their corporate – or personal – identities into a cohesive package.
So, what is it that the best ‘branders’ do? What sets them apart?
**Read the entire article at Fuel Your Branding**
(by MIYO | STUDIOS)