VALUE | How Design Profits Nonprofits

There is something to be said for using to design as a tool to communicate a brand when staff (and funds) are lean. Making the choice to invest in a strong logomark and a thoughtful, consistent messaging strategy is one of the most important decisions a smaller organization can make. As this article points out, good design can “move people to act” – whether that be in the form of offering a donation, or hiring for a service.

On the designer’s side, there is great reward in working with smaller organizations to help them develop their brand through creative means. The clarity and efficiency that comes from a concise brand idea can become an invaluable asset to an organization as it evolves and grows over time.

Good design can indeed contribute to the greater good.



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