GRAPHICS + ENVIRONMENT | tcby Yogurt Gets Fresh

the new tcby

Yogurt shop storefronts are all the rage these days – from mom 'n pop stops to the Pinkberrys of the world. tcby joins the fray with a fresh new identity and store concept.

Click the link to Brand New for an in-depth critique of the logo and some insightful process images. There are some rejected logo options that may have been stronger, more unique marks, but something spoke to the client and they went with what you see here.

Have a look and decide for yourself – what would you choose?

(Note: I'm partial to options 3 and 4 down the page…)



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