The legendary financial firm PricewaterhouseCoopers has a taken a bold – and colorful – step in revamping their corporate identity. Their contemporary new logo and resulting collateral materials have launched the company to the fore of their industry.
The layering and translucency of the mark appear to represent the multi-layered relationships that PwC enjoys with its clients, offering an array of services to meet their needs. And, in the long-term, this design solution is flexible enough to grow with PwC as their company and/or service-offerings change over time.
Overall, this is a successful effort and PwC should be commended for having the gumption to pull this off. Speaking of that – two questions:
1. How hard did Wolff Olins have to push the decision-making team to take this giant leap?
2. What does the new logo look like in grayscale?
*Click on the link above to see the full write-up at Brand New