ENVIRONMENTAL DESIGN | The Branding Opportunities of Restaurants

Restaurant design and branding

The restaurant business is one of the few arenas in which environmental design and 2-D graphics can be so fully integrated to express a brand.

The key to success in this market sector is establishing a unique position among an often crowded field of competitors – after all, how many different ways can you make a pizza? Smart restauranteurs understand the value of giving the architectural environment the same thoughtful consideration they put into their menu.

Whether small-budget or large, franchise or mom-and-pop, every culinary space presents the opportunity to carry the branding concept into the customer experience. It’s up to the owners to make the investment to do it right. Good design needn’t be prohibitively expensive, but it does require a strong concept and focused attention.

As the saying goes: God is in the details.

Your customers are paying attention. If you pride yourself on your food, let it show in the space. They will appreciate your care and reward you with their return.

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