When there’s an inherent big idea behind the brand, indelible impressions are created for consumers that can’t effectively be imitated. That’s what makes people come back again and again—they’re loyal because they have no choice. Playful brands don’t just add value for consumers, they deliver it to manufacturers.
The quote above is an important one. It really is the “big idea” that provides, not only a foundation for your brand, but also a roadmap for its future development. If thoughtfully cultivated, along the way your target audiences – internal and external – gain an appreciation of, and loyalty to, your brand. Naturally, this devotion is something that benefits all stakeholders at various touchpoints with the product or service, ultimately having a positive affect on the bottom line.