PACKAGING | French Paper Co. – Is this a successful design?

French Paper Company packaging

The average pack of paper is packaged in a relatively benign wrapping. Rarely offensive, but rarely noteworthy. The stark graphics on this French Paper wrap is certainly eye-catching.

However, a commenter on the post (follow the link above) makes an important point that all designers should consider when developing their designs: How user-friendly is this when the packages are stacked? How do you know what type of paper is inside?

It’s all well and good to create a strong design – and I certainly appreciate the work pictured here. But we all need to take care to think through the user experience, as well. The design is, ultimately, only successful when it functions as intended.



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