Many successful restaurants achieve a dedicated following because of the combination of their food and the atmosphere of the environment. Their customers enjoy the total experience of the place.
In difficult economic times – indeed, at all times – it makes sense for restaurant owners to seek new ways to bring in revenue and strengthen their clientele’s connection to the brand. Launching a line of food products is a good way to achieve this.
The design of the packaging for Sullivan Street Bakery’s line of mixes and made-to-order foods is thoughtful and capable of expanding into the future, as necessary. The typography is clean and easy-to-read; and the range of colors used are warm and welcoming – presumably, just as warm and welcoming as the bakery itself.
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