FLEXO PRINT | Amritta Wine Label

Amrita wine

The design of this label is obviously elegant and beautiful.  In addition to the aesthetic qualities, though, I was intrigued to read that it was produced using the “Flexo” print technique.

I must admit that I was not familiar with this type of printing, so a quick search revealed the following description (via Wikipedia):

Flexography (often abbreviated to flexo) is a form of printing process which utilizes a flexible relief plate. It is basically an updated version of letterpress that can be used for printing on almost any type of substrate including plastic, metallic films, cellophane, and paper. It is widely used for printing on the non-porous substrates required for various types of food packaging (it is also well suited for printing large areas of solid color).

So, there you go.  Perhaps we learned something new together…

*cf

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