BRANDING | Bone Daddy’s Identity Package

Big Daddy's graphics


Perhaps I’ve been watching a few too many episodes of America’s Next Great Restaurant(which is as much about creating a strong brand as developing the menu), but this identity package caught my eye.

It’s colorful, fun, and unique enough to make you wonder what the food tastes like. As a bonus, the playful illustrations and bold graphics manage to communicate the in-your-face flavor one expects from a really good BBQ joint.



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