IDENTITY | The Amsterdam School of Creative Leadership

Amsterdam School of Creative Leadership

The clever integration of the missing “i” in the word “THINK” (or, “THNK”) gives this otherwise straightforward identity a visual interest that is rooted in the variations that are possible in its application.

The overall aesthetic is understated, but colorful. It successfully conveys the Amsterdam School as an institution of creativity and expression.

*cf

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s