The rebrand of this UK restaurant chain is a nice is a refreshing update that maintains the character of the original. The chef icon has been simplified, and the friendly script used for the new wordmark is appealing in its playfulness.
In addition to these changes, however, I’m particularly fond of the new “to-go” packaging and labels; as well as the colorful trays and signage that integrate the look of the rebrand throughout the restaurant.
Lots of great images at Brand New. I encourage you to check them out.