World-renowned German industrial designer Dieter Rams defined the latter half of the 20th century with a parade of landmark products. Head of design for Braun A.G. until his retirement in 1998, Rams’ many designs — coffee makers, AV equipment, consumer appliances, calculators, radios, record players, office products – found a permanent home at many of museums, including MoMA. His Universal Shelving System for Vitsoe is still considered as contemporary and functional as it was the day it was introduced. Rams once described his design philosophy as “Less is Better.” In the early 1980s, he pondered the question: What is good design? The result is the 10 principles stated above.
We all have principles that drive us to do what we do in the way that we do it. These are the guiding principles of “good design,” as defined by industrial designer Dieter Rams.
I’m especially fond of #10.