CHOICE | Malcolm Gladwell On Spaghetti Sauce

This is a classic TED talk from Malcolm Gladwell (circa 2004). He discusses the nature of providing consumers choices in the marketplace – often giving them what they don’t realize what they want and providing more choices, not fewer.

Watch the video for a few thoughts on chunky versus smooth spaghetti sauce, “milky, weak coffee,” and the importance of embracing – and accommodating – the diversity among human beings.

 

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