ADVERTISING + BRANDING | ‘Art & Copy’ Film

As a fan of the television show Mad Men (what designer isn’t, really?), it should not surprise me that my Netflix genie suggested I would enjoy the documentary film Art & Copy.

Indeed, the genie was right. What an interesting film this was — particularly in light of the recent death of Steve Jobs. I think those of us in creative fields have been doing more self-reflection than usual this week, wondering what our own artful legacies will be in this world. In Art & Copy, the contributors — most of whom are some of the most prolific and pioneering figures in advertising — speak to the impact their respective work has had in the world of business and brand-building.

If you have any interest in learning more about the genesis of some of the greatest ad campaigns and agencies in the United States, I would recommend you take the time to watch Art & Copy. You’ll hear about the ‘Got Milk’ campaign, Tommy Hilfiger’s debut on the fashion scene, and the classic Volkswagen ads from the 1960s, among other interesting stories.

Oh, and you’ll also learn about a young visionary’s willingness to put his money where his mouth is, so to speak, in producing the ad to launch his company’s new computuer in 1984.

*cf

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