Who would have imagined that die-cut cardboard could be such a wonderful material to use for interior signage? Not I.
Thankfully, designers Isidro Ferrer, Pablo Alabau, and studio Zaragoza Versus were innovative enough to develop this signage system for the Spanish Pavillion at the 2010 Shanghai Expo.
It’s a brilliant idea, if you ask me. Particularly, for short-term, temporary spaces where material waste and expense are things to be avoided, wherever possible. Along these lines, as the article at the link points out, the use of cardboard also has its merits for tradeshow applications: it’s lightweight, recyclable, and inexpensive.
I wonder if this idea – or something similar – will catch on…