PACKAGING ETC. | Ivory Soap Gets An Updated Look

Ivory soap gets an update

I always find it interesting to see how well-established brands, particularly for everyday types of products, go about the process of refreshing the look and feel of their offerings. Hence, the Ivory Soap update caught my eye.

I like the clean look of the new logo; and the vibrant colors used for the packaging of this classic, white soap will most certainly help it stand out on the shelves.

On the whole, I think the new look will prove to be successful in attracting the eye (and dollars) of consumers who: A) have never used Ivory, but might just try it out next time they need some soap; and B) had forgotten all about this white block of cleanliness that was part of their childhood.

*cf

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