PRINT + GRAPHICS | Sundance Film Festival

Sundance Poster

The 2012 Sundance Film Festival features graphics designed by Pentagram. As with most events of this type, the design standards were used for everything from print materials to environmental graphics to merchandise.

I appreciate the way in which the ‘motif’ (for lack of a better word) was effectively used in the film catalog – incorporating the fragmented aesthetic into limited areas of the book. And, I think the overall concept made for some interesting design opportunities throughout the different media.



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