ARCHIVES | Saul Bass Pitch Video for Bell System Logo Redesign

I missed this video making the rounds online in the last couple of months, so I thought I would share it here, as well.

This is a presentation by Saul Bass to Bell System executives pitching a new identity for the company. It’s a bit long (27 minutes), but very interesting.

In this age of Photoshop and computer mock-ups, it’s fascinating to see how a firm would go about presenting their work in context and making the case for the concept.

This is good stuff – enjoy!



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