I missed this video making the rounds online in the last couple of months, so I thought I would share it here, as well.
This is a presentation by Saul Bass to Bell System executives pitching a new identity for the company. It’s a bit long (27 minutes), but very interesting.
In this age of Photoshop and computer mock-ups, it’s fascinating to see how a firm would go about presenting their work in context and making the case for the concept.
This is good stuff – enjoy!