COLOR + TYPOGRAPHY | Tucumen Wines


The Tucumen brand of wine is the product of an Argentinean vineyard and represents the regions of Tucuman and Mendoza.

Appropriately, the design of the labels use a “patchwork” layout to convey the joining of two different areas of the country, while also applying color that brings to mind the vibrant Latin culture that is Argentina.

These features, along with the fun mix of font types, help the Tucumen brand stand out among its stuffier competitors on retail shelves.



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