This is the Cartier ad/film L’Odyssee de Cartier that made it’s debut in the U.S. (I think), during this year’s Super Bowl. At the time, I didn’t fully appreciate it as it seemed a bit excessive and out-of-place.
However, after watching it again on YouTube, without the distraction of competing chip commercials and amusing talking babies, I have a new appreciation for what Cartier has produced.
Even more interesting, the behind-the-scenes footage describing the making of Cartier’s visionary production is truly fascinating. Filmed with real animals in real locations, L’Odyssee is much more than a “commercial.” It is the history of one of the world’s most renowned brands presented in cinematic form.
The behind-the-scenes footage below is well worth your time to see what went into making this unique production. Among other things, producers had to consider: How will a panther react to seeing snow for the first time?
h/t David Airey