JouJou is a toy store that is part of The Grand America hotel in Salt Lake City. In keeping with the whimsical luxury of the hotel, Utah firm Stuck managed to capture the feel of a child’s imaginary paradise.
The colors, architectural details and playful iterations of the JouJou logo are certain to bring a smile to the faces of adults and children alike. In fact, I’m sitting here wondering if I have any reason to take a road trip to Salt Lake City. FAO Schwartz, move over!
Click the link above for more images, including an interesting look into the design development process.