OLD + NEW | Target 50th Anniversary Photos

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Allan Peters, Senior Art Director for Target, has posted images of the window graphics created to celebrate the company’s 50th anniversary.

Interestingly, Mr. Peters notes that the photographs were taken with “high-flash” photography to cast a crisp shadow of each model on their respective backdrop (which are Target ads from the 1960s). The shadowing effect, Peters writes, delivers “the perfect blend of past and present.”

It’s a subtle, but effective way to communicate the concept of joining old and new.

*camille

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