With a nod to the architecture of the town of Shrewsbury, the identity created to represent its people and businesses makes a bold and aesthetically pleasing statement.
The versatility of the geometry is well-balanced by the stark black and white palette – it’s a cohesive and interesting language. And, although the town (and its architectural patterns) date back to the 16th Century, the new brand is very much contemporary.
In my opinion, this is one of those projects where the designers got it just right! (And I would *love* to have a card and brochure for my own collection of cool design stuff…)
See several more images at the link!