A brand is not what it says. It’s what it does.
We do work in not knowing. That, I think, is the best definition of creativity.
Weird works, and that’s what you talk about. No one talks about standing on a gray carpet, people talk about, ‘I was driving home last night and an owl hit the car.’ That’s weird stuff.”
Creativity produces weird shit. That’s what creates monopolies for businesses. Weird shit creates monopolies, because it’s all you can think about, all you can talk about. So weird works, it really, really works.
*Image and quotes via underconsideration.com
I wasn’t able to attend the Brand New Conference, so I appreciate this roundup of good stuff. Click the link for much much more!