PACKAGING | Dean & Deluca Private Label

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Dean & Deluca is one of those iconic, specialty brands that remains consistent in everything they do. From store design to the shopping experience, everything is straightforward, competent, and understated.The newest iteration in the Dean & Deluca private label packaging is unsurprisingly elegant and, naturally, mimics the hand-written labels used throughout its retail locations. The new designs let the products shine, providing the color and texture that completes the presentation. It all works together quite nicely.

*camille

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