The identity for The Halcyon, a retail complex in London, is a rich mix of color that is simultaneously straightforward and complex. In addition to the primary logo and those for the complex’s bar and and restaurant, the identity also includes a funky geometric pattern used in various print materials — from menus to brochures.
I really love the dimensions of the logo and the harmonious color selection. It’s a fun design that is nicely crafted and not over-the-top. Good stuff!
*Get the backstory and more images posted at Brand New