DESIGN + FUNCTION | Pentagram Clears Up New York City’s Parking Signs

47579029-media_httpcdntheatlan_IDmsbI love these types of projects — taking something we all encounter every day (and that doesn’t quite work) and using the basics of good design to improve our experience.

Pentagram has successfully provided clarity to New York City’s essay-length parking signage. They balanced the mix of color, font, and visual hierarchy to create a more pleasant layout for previously confused parkers.

Pentagram’s Michael Bierut – on one of the earlier design iterations:
“They looked really beautiful, really modern…But somehow they didn’t look like parking signs in a way. They didn’t have that aura of authority.”

I don’t know about you, but, driving through my own city, I can think of a few signs I would like to take a crack at re-imagining…

*camille

 
(Before)
Anatomy of a Parking Sign That Actually Makes Sense
(After)
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