Pentagram has successfully provided clarity to New York City’s essay-length parking signage. They balanced the mix of color, font, and visual hierarchy to create a more pleasant layout for previously confused parkers.
“They looked really beautiful, really modern…But somehow they didn’t look like parking signs in a way. They didn’t have that aura of authority.”
I don’t know about you, but, driving through my own city, I can think of a few signs I would like to take a crack at re-imagining…