Pentagram’s work for a new development in New York’s High Line area is an example of well-crafted creativity. The luxurious and elegant identity features a serif logotype with an ornate “W” character — a reference to the building’s architecture.
Equally impressive is Pentagram’s contribution to the sales office environment. In a unique and tangible gesture that is perfectly in sync with the established identity, the office features a wall-mounted brass map of the neighborhood streets. Oxidized copper accents the composition, demarcating the High Line path and other local highlights.
Together, it all makes for a harmonious whole.