Pilar Guzmán on the Making of Condé Nast Traveler’s New Logo – Condé Nast Traveler

The new Conde Nast Traveler logo and masthead

Via Condé Nast Traveler

In a way befitting a magazine — and company — secure in its identity, Conde Nast Traveler has revealed a new logo that seems immediately classic.

Indeed, that seems to have been the intent. From the Editor in Chief Pilar Guzman:

“A good logo must feel as though it’s been around forever at the very moment of its debut (thus, one hopes, simultaneously guaranteeing its longevity).”

The new design achieves this delicate balance and, in the words of designer Matt Willey, it is “…capable of being sympathetic to the image that sits underneath it…” rather than drawing attention from it or, conversely, disappearing entirely.

For more about the thought behind the logo and more about the Traveler mission, read the rest of Ms. Guzman’s eloquent post here.

*camille

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