Via: New Work: 500W21 | New at Pentagram.
Pentagram’s work for a new development in New York’s High Line area is an example of well-crafted creativity. The luxurious and elegant identity features a serif logotype with an ornate “W” character — a reference to the building’s architecture.
Equally impressive is Pentagram’s contribution to the sales office environment. In a unique and tangible gesture that is perfectly in sync with the established identity, the office features a wall-mounted brass map of the neighborhood streets. Oxidized copper accents the composition, demarcating the High Line path and other local highlights.
Together, it all makes for a harmonious whole.
A student at SVA gathers thoughts from 100 design-, brand- and marketing-types to answer the question “What is branding?”
“Find out who you are and do it on purpose.”
– A quote from Dolly Parton, as submitted by Michael Bierut
See all 100: School of Visual Arts – MPS in Branding | What is Branding.
Via: Art of the Menu: Bill’s Fried Chicken.
Bill’s Fried Chicken (in Mississippi) features a functional and colorful menu — it doubles as a fan. It’s a great idea and a clever cultural reference to the American South.
The menu items themselves are listed in a clean, straightforward layout on one side of the fan, while the opposite side features hand-drawn graphics of various southern references.
More at Pentagram.
This new logo provides an identifying mark for a 3-block district in Brooklyn Heights. Cleverly, the designers extrapolated the shape of the district and made it a key element of the graphic identity.
The overall mark is clear, legible and, as is evident from the mockup images, it provides ample options for integrating into the broader campaign.
via Momo Gelato — The Dieline.
As soon as I laid eyes on this fun logo, I was hankering for a cup of gelato. The free-spirited graphic and bright — but sophisticated — color scheme are very appealing. The same aesthetic is carried through to the store interior and collateral illustrations.
The swoopy (that’s a technical term) script is also nicely paired with the orderly “G E L A T O” that anchors the mark. All together, it’s a strong execution that seems to successfully convey both quality and approachability.
“You can call me Delicious, you can call me Creamy. But please: Just don’t call me ice-cream, ‘perché io sono un gelato!’”
I’m just gonna call a cab to the airport so I can head to Rio.