Tag Archives: Pentagram

PRINT | Pentragram Revamps Better Homes and Gardens

A better Better Homes magazine

A few of the changes, as described by Pentagram:

The new design touches the whole magazine from cover to cover and improvements include pure and simple full bleed photography, minimal typography around images, a selective quantity of stories per page, elegant new arrows, and pull quotes energized by shifting lines, just to name a few.

*Click the link above to see more photos


INTERIORS + GRAPHICS | Cass Art Hampstead

Cass Art interior

Pentagram continues their skilled delivery of well-integrated architectural and graphic design elements with this London art supply store. It’s a clean “canvas” of a space with simple, modern millwork details in a crisp white envelope.

One of the key challenges in any retail environment is to present the merchandise is an appealing way, taking care that the display is neither too sparse (which is off-putting) or too dense (which is off-putting). This space achieves a nice balance between the two.

From the exterior, the fun window graphics are a playful invitation for passers-by who might be feeling a bit creative and just need a little nudge to come inside.


ENVIRONMENTAL DESIGN | The L!brary Initiative Gets Its Own Book

Pentagram's L!brary book


I believe I posted something about this project sometime in the last year. Now, there’s an entire book devoted to telling the story about how the L!brary Initiative in New York City has developed.

Inside L!brary

It’s a great project dedicated to the refurbishment of libraries in the New York City public school system. Pentagram teamed with various artists to make these spaces into inspirational works of art. Click the link and read some of the articles written about the project. Let’s hope there are more like it in the future, and across the country.


PRO BONO | Design Indaba: Michael Bierut


Creative Review reports on a presentation from Pentagram’s Michael Bierut about a wonderful series library projects he contributed to as a part of The Library Initiative.

Bierut ended the talk by explaining what he had learnt on the project, which had evolved to be far more eclectic and involving than he’d first expected. Here are his five lessons learned…

1. Don’t be so darned clever. Don’t try and outsmart everyone, do something responsible.
2. The more power you give away, the more you get.
3. The real opportunity may not be part of your scope of work.
4. Consistency does not equal sameness.
5. The audience is more wonderful than you think. Keep thinking about them.