Letterpress, offset printing, warm colors and touches of embossing give the packaging for Bunches & Bunches’ Snap cookies the gourmet aesthetic intended.
Despite the high-end look, the packaging was completed with budget in mind — simplifying the production details of the box itself, achieving a ‘premium’ feel with printing and finishing techniques. The overall effect is tailored, elegant, and very successful.
Target continues to lead the pack among retailers in their attention to design. This booklet, put together for the Winter Xgames, is no exception. Designed by in-house designer Aaron Melander, the “Field Guide” is chock full of pretty!
The design of this label is obviously elegant and beautiful. In addition to the aesthetic qualities, though, I was intrigued to read that it was produced using the “Flexo” print technique.
I must admit that I was not familiar with this type of printing, so a quick search revealed the following description (via Wikipedia):
Flexography (often abbreviated to flexo) is a form of printing process which utilizes a flexible relief plate. It is basically an updated version of letterpress that can be used for printing on almost any type of substrate including plastic, metallic films, cellophane, and paper. It is widely used for printing on the non-porous substrates required for various types of food packaging (it is also well suited for printing large areas of solid color).
So, there you go. Perhaps we learned something new together…
Dig for Fire is a video production company that originally caught my eye because of their use of video in the background of their website home page (digforfire.tv). Perhaps I’m late to the party, but I had not seen that technique before.
In any case, I thought I would share images of the various identity materials developed for the company. There is a nice amount of variation in graphics, visual textures, and types of materials that is atypical for the average corporation. Everything works together quite well.
The details on this promotional poster are quite nice. The strong color and bold typography integrate very well with the details of the embossed patterns. I think this piece is a lovely illustration of the fact that good design doesn’t always have to shout.
Sometimes, it’s nice to uncover the intricacies of the work for yourself…