Videos

FILM | Cartier’s L’Odyssee Behind The Scenes


This is the Cartier ad/film L’Odyssee de Cartier that made it’s debut in the U.S. (I think), during this year’s Super Bowl. At the time, I didn’t fully appreciate it as it seemed a bit excessive and out-of-place.

However, after watching it again on YouTube, without the distraction of competing chip commercials and amusing talking babies, I have a new appreciation for what Cartier has produced.

Even more interesting, the behind-the-scenes footage describing the making of Cartier’s visionary production is truly fascinating. Filmed with real animals in real locations, L’Odyssee is much more than a “commercial.”  It is the history of one of the world’s most renowned brands presented in cinematic form.

The behind-the-scenes footage below is well worth your time to see what went into making this unique production. Among other things, producers had to consider: How will a panther react to seeing snow for the first time?

h/t David Airey

*camille

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ARCHIVES | Saul Bass Pitch Video for Bell System Logo Redesign

I missed this video making the rounds online in the last couple of months, so I thought I would share it here, as well.

This is a presentation by Saul Bass to Bell System executives pitching a new identity for the company. It’s a bit long (27 minutes), but very interesting.

In this age of Photoshop and computer mock-ups, it’s fascinating to see how a firm would go about presenting their work in context and making the case for the concept.

This is good stuff – enjoy!

*camille

ADVERTISING + BRANDING | ‘Art & Copy’ Film

As a fan of the television show Mad Men (what designer isn’t, really?), it should not surprise me that my Netflix genie suggested I would enjoy the documentary film Art & Copy.

Indeed, the genie was right. What an interesting film this was — particularly in light of the recent death of Steve Jobs. I think those of us in creative fields have been doing more self-reflection than usual this week, wondering what our own artful legacies will be in this world. In Art & Copy, the contributors — most of whom are some of the most prolific and pioneering figures in advertising — speak to the impact their respective work has had in the world of business and brand-building.

If you have any interest in learning more about the genesis of some of the greatest ad campaigns and agencies in the United States, I would recommend you take the time to watch Art & Copy. You’ll hear about the ‘Got Milk’ campaign, Tommy Hilfiger’s debut on the fashion scene, and the classic Volkswagen ads from the 1960s, among other interesting stories.

Oh, and you’ll also learn about a young visionary’s willingness to put his money where his mouth is, so to speak, in producing the ad to launch his company’s new computuer in 1984.

*cf

CHOICE | Malcolm Gladwell On Spaghetti Sauce

This is a classic TED talk from Malcolm Gladwell (circa 2004). He discusses the nature of providing consumers choices in the marketplace – often giving them what they don’t realize what they want and providing more choices, not fewer.

Watch the video for a few thoughts on chunky versus smooth spaghetti sauce, “milky, weak coffee,” and the importance of embracing – and accommodating – the diversity among human beings.