*Photo via utexas.edu
Last week, I attended a luncheon where the keynote was given by Roy Spence, founder of the advertising firm GSD&M Idea City. All of us who live and work in creative fields – be it advertising, marketing, or design – have experienced those moments in which we find ourselves in need of inspiration to continue along the path we have chosen.
Mr. Spence’s talk provided such inspiration. It wasn’t simply his focus on the big picture…”the why” of what we do, but he reminded those of us in attendance to remember to focus on the basics. For marketers, Mr. Spence pointed out, we simply need to drill down to four questions:
Where are we? Where do we want to be? How do we get there? And, are we getting there?
Simple enough, to be sure. But, so very easy to forget in the flurry of life in business.
The video below was recorded in 2010, but is very similar to Mr. Spence’s talk this past week. There’s a bit of swearing, playful sarcasm, and a gem or two of wisdom. Enjoy!
What is graphic design … what a graphic designer does from Design Council on Vimeo.
This short video does a pretty thorough job of explaining the various responsibilities and skills offered by graphic designers. It is interesting to listen to how each designer outlines what they do and how they do it.
Customers connect with brands on many different levels – with the head and the heart – and the expression of the brand must be consistently presented to appeal to one or both of these aspects at any given moment.
**Read the latest post from MIYO STUDIOS at Fuel Your Branding**
It seems a no-brainer that the most successful leaders are those who are also full of self-confidence (not to be confused with conceit). However, what is it that makes someone appear “confident”? What is that certain something that ensures Leaders have Followers?
Dr. Marshall Goldsmith attempts to answer these questions in a post for the Harvard Business blog – excerpted here:
- DON’T WORRY ABOUT BEING PERFECT. There are never right or wrong answers to complex business decisions. The best that you can do as a leader is to gather all of the information that you can (in a timely manner), do a cost-benefit analysis of potential options, use your best judgment — and then go for it.
- LEARN TO LIVE WITH FAILURE. Great salespeople are the ones who get rejected the most often. They just ask for the order more than the other salespeople. You are going to make mistakes. You are human. Learn from these mistakes and move on.
- AFTER YOU MAKE THE FINAL DECISION — commit! Don’t continually second-guess yourself. Great leaders communicate with a sense of belief in what they are doing and with positive expectations toward the achievement of their vision.
- SHOW COURAGE ON THE OUTSIDE — even if you don’t always feel it on the inside. Everyone is afraid sometimes. If you are a leader, your direct reports will read your every expression. If you show a lack of courage, you will begin to damage your direct reports’ self-confidence.
- FIND HAPPINESS AND CONTENTMENT IN YOUR WORK. Life is short. My extensive research indicates that we are all going to die anyway. Do your best. Follow your heart. When you win, celebrate. When you lose, just start over the next day.
*Read the full article at Harvard Business*
If you are in business, you are offering a product. Whether you’re selling sneakers or your accounting skills, your customers are shelling out money in return for whatever it is you have to offer. In order to succeed, you need to understand the myriad ways you could fail…
*Article posted at Fuel Your Branding*