Interestingly, upon reflecting on the impact of film titles, I realize that, though titles are an important aspect of the opening moments of a film, I must confess that (unlike other products of “design”) I only take note of them when they are particularly striking or unique. Otherwise, they tend to fade into memory rather unceremoniously.
The video above is a quick trip through the history of some of the most memorable film title sequences produced. Included are some of my favorite title sequences, such as: those from the television series Dexter, the classic 90’s film, Seven, and the recent James Bond production, Casino Royale (perhaps, my top choice overall).
Looking at these clips, I wonder: Who is it that decides how much creative time and talent to devote to title sequences — the producer…or director? Or, are certain studios or movie genres more apt to utilize the titles as an integral part of the overall film experience?
For his part, designer Saul Bass had his own reflections on the utility and purpose of film title sequences.
Years ago designer Saul Bass explained how he approached film title sequences to me when I interviewed him for an article. “Find an image that will be provocative, seductive yet true to the film,” he said. “It has to have some ambiguity, some contradiction, not only visually but conceptually. Not just isolating the prettiest frame, but finding a metaphor for the film.“
Beginning with his 1955 work on Otto Preminger’s “The Man with the Golden Arm,” Bass transformed the way film title sequences were perceived forever. He approached the task with a graphic designer’s eye, so that stills from his title sequences easily translated into a powerful iconic poster for the movie.
Reducing the visual communications about a film to a single image was a daring notion at the time. Bass recalled that before he did “The Man with the Golden Arm,” films had been promoted with montages consisting of salient elements of the story. “The conventional wisdom on how to sell a film was the ‘see, see, see’ approach,” he said. “See the missionary boiled in soil. See Krakatoa blow its top. See the virgins dance in the temple of doom. The theory was that if you talked a film in pieces, there would be something for everyone.“ This interview with Saul came to mind as I watched “A Brief History of Film Titles” edited by Ian Albinson for the website “Art of the Title.” As the titles in the video folded one into another, I could see where Bass came in and influenced generations of designers of film title sequences thereafter.
Inspiring, vibrant educational environments need not cost a lot of money. This new work by Pentagram illustrates how a little creativity and the thoughtful use of color can transform the halls of academia into an engaging experience. Let’s hope that a few school administrators across the country take note…
Images and color communicate in ways that verbal messaging cannot. So, when it comes to developing your brand – or that of your clients – consider design as an integral part of your overall brand equity*…
Penguin Classics offers some of the most well-designed book covers out there. Admittedly, I’ve purchased the Penguin version of my favorite novels over other options, just for the sake of beautifying my bookshelf.
Now, Penguin teams up with (RED), the AIDS awareness fund, to create a limited-run of themed covers and the results are exquisite. Eight titles in all receive the signature (RED) treatment, and each cover is unique in the use of graphic elements and typography.
It appears it’s time to make more room on the shelves…
This is a nicely updated logo and color story for Caribou. It gives the company a more modern aesthetic that refreshes the look of the brand.
That said, I do find the execution of the moose icon to be less successful than the rest of the logo. In looking at it, the “legs” seem to be the incongruous piece. I would have opted for a more refined, tapered profile which would be better interpretation of the leg and hooves.
Overall, however, this was a nice re-branding effort for the second most patronized coffee chain in the country.
As leaders, it’s imperative to surround ourselves with people who will voice their opinions. And, given the complex hierarchical constructs within our firms, we must grant them permission to do so. Lucky for us, as Gawande’s experiment proved, empowering employees can be as simple as asking their name.
Read about how a simple an introduction can lead to greater confidence and greater input in the professional world.