Via Condé Nast Traveler
In a way befitting a magazine — and company — secure in its identity, Conde Nast Traveler has revealed a new logo that seems immediately classic.
Indeed, that seems to have been the intent. From the Editor in Chief Pilar Guzman:
“A good logo must feel as though it’s been around forever at the very moment of its debut (thus, one hopes, simultaneously guaranteeing its longevity).”
The new design achieves this delicate balance and, in the words of designer Matt Willey, it is “…capable of being sympathetic to the image that sits underneath it…” rather than drawing attention from it or, conversely, disappearing entirely.
For more about the thought behind the logo and more about the Traveler mission, read the rest of Ms. Guzman’s eloquent post here.
Via Brand New
The new logo and identity for Tusk Conservation Awards was developed as a pro-bono project by The Partners. The result is a wonderful integration of design and culture. The bold, graphic wordmark celebrates the focus of the non-profit Tusk organization, which is supporting community development and environmental education throughout Africa.
I love the way the mark is a repeatable graphic, forming a pattern that is distinctly African in feel. It’s a sensitive, thoughtful and fun design that honors the work and mission of the client it represents.
Good design at its best.
More at Pentagram.
This new logo provides an identifying mark for a 3-block district in Brooklyn Heights. Cleverly, the designers extrapolated the shape of the district and made it a key element of the graphic identity.
The overall mark is clear, legible and, as is evident from the mockup images, it provides ample options for integrating into the broader campaign.
Sure, it’s a subtle change. But, you know those two letters were driving some Google designer bonkers.
Image courtesy Brand New
via Momo Gelato — The Dieline.
As soon as I laid eyes on this fun logo, I was hankering for a cup of gelato. The free-spirited graphic and bright — but sophisticated — color scheme are very appealing. The same aesthetic is carried through to the store interior and collateral illustrations.
The swoopy (that’s a technical term) script is also nicely paired with the orderly “G E L A T O” that anchors the mark. All together, it’s a strong execution that seems to successfully convey both quality and approachability.
“You can call me Delicious, you can call me Creamy. But please: Just don’t call me ice-cream, ‘perché io sono un gelato!’”
I’m just gonna call a cab to the airport so I can head to Rio.