Category Archives: Logos

Pilar Guzmán on the Making of Condé Nast Traveler’s New Logo – Condé Nast Traveler

The new Conde Nast Traveler logo and masthead

Via Condé Nast Traveler

In a way befitting a magazine — and company — secure in its identity, Conde Nast Traveler has revealed a new logo that seems immediately classic.

Indeed, that seems to have been the intent. From the Editor in Chief Pilar Guzman:

“A good logo must feel as though it’s been around forever at the very moment of its debut (thus, one hopes, simultaneously guaranteeing its longevity).”

The new design achieves this delicate balance and, in the words of designer Matt Willey, it is “…capable of being sympathetic to the image that sits underneath it…” rather than drawing attention from it or, conversely, disappearing entirely.

For more about the thought behind the logo and more about the Traveler mission, read the rest of Ms. Guzman’s eloquent post here.



LOGO, IDENTITY + CULTURE | Tusk Conservation Awards

Tusk Conservation Awards New Logo

New logo

Via Brand New

The new logo and identity for Tusk Conservation Awards was developed as a pro-bono project by The Partners. The result is a wonderful integration of design and culture. The bold, graphic wordmark celebrates the focus of the non-profit Tusk organization, which is supporting community development and environmental education throughout Africa.

I love the way the mark is a repeatable graphic, forming a pattern that is distinctly African in feel. It’s a sensitive, thoughtful and fun design that honors the work and mission of the client it represents.

Good design at its best.


The wordmark as pattern

The Awards program

Sponsoring brand, Land Rover, gets the graphic treatment

Awards presenter Prince William

Hand-made bracelets with new design crafted in Kenya

RESTAURANT + BRAND | Guy Fieri’S New Times Square Establishment



Guy Fieri’s new restaurant in NYC’s Times Square is as brash and quirky as he is. But I like the pseudo-patriotic take on the logo and the all-American feel of the interiors.

It has a sports-bar feel, but there are plenty of interesting design details that make it a unique spot. American flags, antlered-animal heads, varied materials, custom light fixtures, signage….It all comes together to create a fun experience for patrons. This particular restaurant is certainly worthy of being in one of the most lively urban spots in the world.


Guy's American Kitchen and Bar Logo

Guy's American Kitchen and Bar Logo
Guy's American Kitchen and Bar Logo


*More images available at Brand New